WHITE BALANCE

In simpler language, white balance in digital photography means adjusting colors so that the image looks more natural. We go through the process of adjusting colors to primarily get rid of color casts, in order to try to resemble the colors in our images with reality.

COLOR RESEARCH

Together with light, color is one of the most important elements of photography. It affects everything from composition and visual appeal to the viewer's attention and emotions.

GOLDEN HOUR

In photography, the golden hour is the period of daytime shortly after sunrise or before sunset, during which daylight is redder and softer than when the sun is higher in the sky. The golden hour is also sometimes called the "magic hour," especially by cinematographers

ZONE SYSTEM

The zone system as invented by Ansel Adams. A helpful way of reading the contrast in a black and white photo.